Apple is significantly increasing its production targets for its first‑ever foldable iPhone, asking suppliers to prepare around 10 million units for 2026—up from earlier estimates of 7–8 million. The move signals Apple’s push to regain momentum in the global smartphone market, where competition from Samsung, Xiaomi, Oppo and Vivo has intensified.
According to industry reports, Apple has already booked components for nearly 80 million smartphones scheduled for production in the second half of 2026. These components are expected to support the upcoming iPhone 18 Pro, iPhone 18 Pro Max, and the new foldable iPhone, marking one of Apple’s largest multi‑model production cycles in recent years.
Apple’s purchasing strength has given it an advantage over rivals during an ongoing memory chip shortage, with competitors targeting fewer than 100 million units each. Suppliers have reportedly been told to prepare for up to 85 million new iPhones in late 2026, reflecting Apple’s confidence in demand for its next‑generation devices.
The foldable iPhone is expected to feature a redesigned hinge system, reinforced flexible display, and upgraded internal architecture. Apple’s decision to reserve iPhone 17‑series components for the iPhone 18 lineup suggests a strategic shift toward prioritising its 2026 flagship cycle and ensuring supply chain stability.
Industry analysts say Apple’s aggressive production plan indicates strong expectations for the foldable model, which will enter a market currently dominated by Samsung’s Galaxy Fold series. With Apple’s entry, the foldable segment is projected to expand rapidly in 2027.